LEA Marketing & Communications Specialist | Max Schrader

To continue to build on the rapid growth of our business we have decided to bring in a fresh perspective to help manage our digital marketing channels and grow the LEA brand.

Meet our Marketing and Communications Specialist Max Schrader.

Marketing & Communications Specialist | Max Schrader

Name: Max Schrader
Title: Marketing & Communications Specialist
Favorite Artist: John Mayer
Favorite Movie: The Wolf Of Wall Street
Favorite Book: Greenlights Vinyl, Cassette, CD, or Digital Music: “I prefer digital music because it is the most accessible, but would love to start a vinyl collection.”

A Conversation with Max Schrader, Marketing & Communications Specialist.

What’s your current position at LEA?

[MS] My role at LEA is Marketing & Communications Specialist. My daily duties are to work together with the marketing team to plan and execute our content calendar while helping to maintain all digital marketing channels and test new ways to drive growth and brand awareness.

What drew you into your specific field of work?

[MS] I found out that marketing was the right path for me in my senior year of high school when I took a Sports Marketing course. I ultimately decided to take the marketing route once I got to Indiana University South Bend and the rest is history.

Tell us about your background.

[MS] For the last four years I was attending Indiana University South Bend, where I earned a degree in marketing. In my Sophomore year, I interned at Sweetwater Sound where I shadowed various individuals and worked in Social media/partner marketing. Fast forward to the summer going into my Senior year is when I started my internship at LEA where I worked directly under Justin Lesperance LEA’s Manager of Marketing Communications.

How has your background prepared you to help LEA be successful?

[MS] With just graduating college I have not worked in the professional world very long. My time at Sweetwater was very short but getting opportunities to work with very smart, talented individuals helped me start thinking differently. I have participated in marketing research projects and strategic marketing courses but never got the opportunity to apply all of this knowledge to the real world. That quickly changed when I started interning at LEA where Justin began teaching me how to manage multiple digital channels at once and create content that can resonate with a niche audience. LEA has allowed me to take basic concepts of marketing that I have learned in school and take them to a whole new level.

Why is your job important to LEA?

[MS] I will be able to help manage the LEA digital media channels and create content that coincides with the LEA WAY. I will help grow our audience with different marketing strategies to get people on social media more aware of our brand awareness. With not having a technical background I will be able to bring in a new way of thinking.

What is the most exciting thing about joining LEA?

[MS] The most exciting part about joining LEA is that I will get the opportunity to work with a team full of respected individuals in their field and be a part of a young company where I can have a direct, measurable impact.

What are your personal hobbies?

[MS] My personal hobbies would include spending time with friends and family where I get to golf, play basketball, cook on the grill, play video games, and travel whenever I get the opportunity.

If you have any question or feedback, feel free to leave them in the comments below or reach out to us on our social media channels.