ISE 2020: 20 Things You Should Know:
Whether you’re going to ISE for the first time or for the tenth time, there is a lot you should know before heading into the world’s largest AV trade show. That’s right, it is the largest in the world with 1300 exhibitors and 81,000 visitors in attendance in 2019 and expecting to grow by 10% in 2020 for record high traffic! ISE has grown so big, that in 2021 it’s actually moving out of the 90,000 sqm RAI Amsterdam Convention Center and into the 200,000 sqm Gran Via Exhibition Venue in Barcelona, Spain!
If you’ve been to any tradeshow in the past, you probably know the basics like wear comfortable shoes, bring a portable phone charger, watch out for tripping hazards such as raised carpet edges, etc. We’re not going to waste your time with the obvious. Instead, we’ve combed the official ISE rules and guidelines for information that might actually come in handy during the chaos of the show. This is the only place you will find all of this information in one convenient spot for quick and easy reference.
Here are 20 things you should know before going to ISE 2020:
Location
RAI Amsterdam
Europaplein 2-22
1078 GZ Amsterdam
The Netherlands
Show Dates & Times
Tuesday – 2/11
Venue opens for Exhibitors – 7:00 – 19:00
Open for Visitors – 10:00 – 18:00
Wednesday – 2/12
Venue opens for Exhibitors – 7:00 – 19:00
Open for Visitors – 9:30 – 18:00
Thursday – 2/13
Venue opens for Exhibitors – 7:00 – 19:00
Open for Visitors – 9:30 – 18:00
Friday – 2/14
Venue opens for Exhibitors – 7:00 – 17:00
Open for Visitors – 9:30 – 16:00
Hotel Accomodations
Hopefully, at this point you have already squared away your hotel reservations. But, if not, RAI offers Hotel Services to make it easy to book directly through their official agent for the best prices.
Email: hotelservices@rai.nl
Phone: +31 205 491 927
Shuttle Services
FREE shuttles are available between RAI Amsterdam and the Okura Hotel PLUS more than 22 other hotels as well as the Schiphol Airport.
Show Parking and Vehicle Restrictions
Visitor and Exhibitor parking during the show is in P1/P2/P3/P4 for most regular-sized vehicles. Other restrictions apply for oversized vehicles.
Show Map
With 90,000 sqm to navigate and over 1,300 exhibitors, you’ll definitely need a map of the show floor to get you where you need to go!
Badge Pickup
Badge pickup at entrance C starting on sat feb 8.
Busy, Busy, Busy
Wednesday is typically the busiest day, followed by Thursday, Tuesday, then Friday. Make sure you plan accordingly!
New Features For Hall 14
Innovation Zone – a new specially created and “vibrant” location for companies with “exciting new solutions”.
- ISE Main Stage – the Main Stage has been relocated from Hall 8 to Hall 14.
- VR at ISE – Check out the latest virtual reality solutions.
Virtual Reality
Speaking of VR, at ISE 2020 you can view and interact with a stereoscopic 3D virtual model and touch jellyfish and dolphins in a VR theme park ride through the mythological world of Poseidon. You may not get another chance to experience VR like this so we highly recommend you take advantage if you can!
Conference Schedule
Save or print this schedule for a quick glance at conference times and dates during your visit to ISE.
Deadlines
This one is geared towards other exhibitors. Just a friendly reminder to take care of business while you still can!
Technology Zones
There are six designated Technology Zones at ISE that group similar categories of manufacturers together to make it easier for attendees to locate and compare different solutions that they might be interested in. The six zones are:
- Audio & Live Events (Hall 6 & 7, extending into Hall 1)
- Digital Signage & DooH (Hall 8)
- Education Technology (Hall 13)
- Residential (Hall 5, extending into Hall 1)
- Smart Building (Hall 9)
- Unified Communications (Hall 11)
Events & Speakers
This is your chance to hear from some of the world’s biggest CEOs and thought-leaders from companies like Disney, Google, Barco, Intel, CERN, and more!
RAI Forum at 18:00 on Monday 10 February
Duncan Wardle, Former Head of Innovation and Creativity at Disney
10 February, 09:00 – 18:00
Hotel Okura, Rooms: Otter & Esperance
Jeff Sonnleitner
10 February, 09:00 – 17:30
Hotel Okura, Grand Ballroom
Speakers:
- Aryanour Djalall – Architect, Founder & CEO of DNA Barcelona Architects
- Bob Snyder – Editor-in-Chief of Channel Media Europe Ltd.
- Brad Koerner – Principal of Koerner Design
- Daniel Carcedo Blanco – VP Smart Building Manager of Swiss Re
- Daniel Schroeder – CEO of Comfy, Building Robotics. A Siemens Company
- Daphne Tomllnson – Senior Research Associate of Memoori Research
- Ken Dooley – Technology Director of Granlund
- Ralf Hinkel – CEO of frogblue Technologies
- Erik Ubels – CTO of OVG Real Estate
- Jeff Day – CEO of North of 10 Advisors
- Josef Sachta – Cofounder & CEO of Sharry Europe
- Mathew Marson – Head of Smart Places at WSP
- Oliver Barker – Digital Buildings Team Leader at Norman Disney & Young
- Paul Marsden – Author & Business Systems Manager at BAM Nuttall
- Robert Rosler – CEO of TPEX International
- Troy Harvey – CEO of Passive Logic
10 February, 09:30 – 16:30
RAI, Room G103
SPEAKERS:
- Damiano Meacci – Music Professor at G.B. Martini Conservatory in Bologna
- Ben Kok – Acoustics consultant and AES Member
- Valeria Gazzola – Social Behavior group leader at Netherlands Institute of Neuroscience
- Marijn Roozemond – Strategist for the Music&Brands departmner at MassiveMusic Amsterdam
- Concetta Cucchiarelli & Andreas Gugliotta – Happear founders
- Steve Barbar – AES Member and Presenter, E-Coustic Systems founder
- Christoph Wohler – Senior Consultant Product Management at Kling&Freitag
11 February, 09:00 – 13:00
Hotel Okura, Grand Ballroom
SPEAKERS:
- Astrid Oehme – Managing Director at HFC Human-Factors-Consult GmbH
- Christopher Blake Carver – Director of Sales US at Hexagon Safety & Infrastructure
- David Watts – Managing Director at CCD Design & Ergonomics
- Gerhard Kimenkowski – Founder and Managing Director at CADwalk Global
- Perter Prater – Chairman of ICCRA
- Rossano Glachino – Control Centre Manager at CERN
- Samuel Forbes – General Manager at Furgo
- Sean Wargo – SR. Director, Market Intelligence at AVIXA
- Thierry Bru – OCC Service Manager at ESA (European Space Agency)
11 February, 13:00 – 17:00
RAI, Room E102
SPEAKERS:
- Piet van der Zanden – Delft University of Technology
- Robin Stockert – Norwegian University of Science and Technology
- Fredrik Haugdal – Chief Engineer, AV systems at Norwegian University of Science and Technology
- Magnus Saeternes Lian – Senior Engineer at Norwegian University of Science and Technology
- Dom Pates – City, University of London
- Mike Wald – Professor at University of Southampton
- Karolina Jawad – Research Assistant at Norwegian University of Science and Technology
11 February, 14:00 – 18:00
Hotel Okura, Grand Ballroom
SPEAKERS:
- Adam Price – Sales Manager at DBPixelhouse
- Alexis Vartanian – CTO at TechViz
- Amelia Kallman – Futurist & Mederator
- Andy Hook – Technical Solutions Director at White Light
- Ersan Ersoy – Head of Network Planning Solutions at Turkcell
- Gerhard Kimenkowski – Found & Managing Director at CADwalk Global
- Hilary McVicker – VP, Sales & Marketing at The Elumenati
- James Simpson – Head of Development for Digital Production at Rose Bruford College
- Jan Pflueger – Founder & Advisor at advisXR
- Kadine James – Creative Tech Lead at Hobs3D
- Karolina Komarnicka – Head of Marketing, GEMBA at The Leadership Network
- Kurt Stadelmann – Exhibition Curator at Museum of Communication Bern
- Michael Al-Far – Creative Director at MalfMedia
- Peter Kirkukp – Global Technical Solutions Manager at disguise
- Pieter Van Leugenhagen – yondr
- Rosh Singh – Managing Director at UNIT9
- Steffen Armbruster – Founder/CEO of FRAMED Immersive projects
12 February, 09:00 – 13:00
Hotel Okura, Grand Ballroom
SPEAKERS:
- Andreas Noack – Founder & CEO of Heinekingmedia
- Christophe Billaud – Managing Director at Telelogos
- Florian Rotberg – Managing Director at invidis consulting
- Jon Sidwick – Senior Vice President at Maverick AV Solutions
- Kiryl Chykeyuk – Founder of Hypervsn
- Laura Davis-Taylor – Co-Founder of HighStreet Collective and Living Retail Lab
- Mathieu Gerard – Co-Founder & CTO of Mapwize
- Per Mandorf – CEO & President of ZetaDisplay
- Pontus Meljer – Business Unit Director at Visual Art Group
- Stefan Schleker – Partner at invidis consulting
12 February, 13:00 – 17:00
RAI, E102
SPEAKERS:
- Peter Smit – Founder & CEO of Collabogence
- Jonathan Mangnall – Director U-Topia technologies at Utelogy
- James Maltese – VP of Quality Standards at L3AV
- Christopher Jaynes – VTO & Founder of Mersive Technologies
- Nick Nienaber – Head of Audio-Visual Experience at WeWork
- Ben Cope – Product Planner, IoT Visual Solutions at Intel
- Adrien Baranes – Senior UX Engineer at Google
- Jag Minhas – CEO & Founder at Sensing Feeling
12 February, 14:00 – 18:00
Hotel Okura, Grand Ballroom
SPEAKERS:
- David Hancock – Director of Research and Analysis for Cinema & Home Entertainment at HIS Markit
- Graham Spurling – Managing Director at Spurling Cinema Group
- Grainne Peat – Executive Director at Event Cinema Association
- Jan Runge – Independent/Advisor
- Jeremy Devine – Marketing Director at MediaMation
- Kathryn Jacob – CEO at Pearl & Dean
- Marlene Wickel – Managing Director at Jean Mineur Mediavision
- Melissa Cogavin – Managing Director at Melissa Cogavin Limited
- Nick Dager – Editor & Publisher, Moderator at Digital Cinema Report
- Sujin Lee – Regional Director at CJ 4DPlex
- Tim Potter – Vice President Sales at CinemaNext
13 February, (times TBA)
Hotel Okura, Rooms: Otter & Esperance
SPEAKERS:
- Giles Sutton – Senior Vice President of Industry Engagement at CEDIA
14 February, 09:00 – 13:00
Hotel Okura, Grand Ballroom
SPEAKERS:
- Peter Cliff – Creative Director at Holovis
- Renee Welsh – CEO of Embed
- Leander Werbrouck – Segment Manager, Pro/Events at Barco
14 February, 12:00
RAI, Forum
SPEAKERS:
- Angels Chacon – Catalan Minister of Enterprise and Knowledge
- Mike Blackman – Integrated Systems Europe Managing Director
- And More!
Questions?
For onsite questions visit the Exhibitor Service Desk, blue triangle centres.
Wi-Fi
For Free Wi-Fi visit the business Lounge or ruby lounge, park foyer, grand café, or holland restaurant.
Barcelona Event
On the last day of the show, there will be a special event in anticipation of ISE’s move to Barcelona in 2021 and saying ‘thank you and goodbye’ to Amsterdam and the RAI. Attendees will also get the chance to win a luxury trip to Barcelona to watch an FC Barcelona match.
No Children Allowed
Be sure you find a sitter during the show because, due to the business nature and high volume of pedestrian traffic at ISE, children under the age of 16 are not permitted in RAI Amsterdam during ISE build-up, show days or breakdown. Children between 16 and 18 can enter if accompanied by an adult.
Monthly Mailings
ISE provides monthly email updates to fill you in on the latest news and information about the upcoming show. You can see all past mailings and sign up for future additions here:
Need More?
For questions contact operations team at office@iseurope.org
If you have any questions or feedback about ISE, please leave a comment below.
