Whether you’re a first-time attendee or a seasoned pro at ISE, there’s always something new to learn before stepping into the world’s largest AV trade show. While you might already be familiar with the usual tips—like packing comfy shoes, keeping your phone charged, and avoiding tripping over cables—we’re here to skip the basics. Instead, we’re diving into the top 10 things you need to know to make your ISE 2025 experience truly unforgettable.
Location & Opening Hours
Opening Hours
Tuesday, February 4
Wednesday, February 5
Thursday, February 6
10:00 – 18:00
Friday, February 7
10:00 – 16:00
Getting to the Show
Free travel within Barcelona for ISE 2025 attendees. Inside the Fira, simply show your printed badge at one of the desks at the South or East access and collect a four-day travel pass. This is valid on the day it is first used and the next three days.
From Plaça Espanya to North Access: 8:30-12:00 (Every 15 min)
From North & South Access to Plaça Espanya: Tue – Thu 16:00 – 20:00, Friday 14.00 – 18.00 (Every 15 min)
TMB Lines: H12, V1, 46, 65, and 79. x
Underground: Direct link on Metro from Barcelona Airport to inside the SOUTH ENTRANCE of the FIRA – 20 mins trip
TMB Metro L9 South: Fira and Europa | Fira stations, serving Fira East and South Access
TMB Metro L10 South: Foc station, serving Fira North Access
FGC (Catalan Government Railways):
Lines L8, S3, S4, S8, S9, R5, R50, R6 and R60 to Europa | Fira station, serving Fira South and East.
Parking garages: A, B, C, & F
The Gran Via fairground: located in a new business development area, connected to the main motorways and dual carriageways leading into Barcelona: AP-7, AP-2, A-2, C-16, C-58, C-31, C-32, C-3
Badge Pickup Process
Step 1
Before you arrive, Download the official ISE 2025 Show App, available in all App stores.
If you already have the app from last year’s show, even better. Just make sure to update!
Step 2
Print your badge from work or at home and bring it with you.
You can find your badge in the Official Show App. To print it from a computer, simply email it to yourself from the app.
Step 3
When you enter the Fira for the first time, present your printed badge to enter the FIra. Once you are inside you will receive a badge holder and lanyard.
It is mandatory to wear your badge while attending the show.
Show Map
With over 1,000 exhibitors and tons of ground to cover throughout the three days of the show, we suggest downloading this map of the show floor to get you where you want to go at all times!
Click the map below for more information.
Technology Zones
ISE features seven dedicated Technology Zones, each bringing together manufacturers from similar categories to help attendees easily find and compare the solutions that best suit their needs. The seven zones are:
- Audio (Hall 7, plus Demo Rooms in Hall 8.0)
- AV Broadcast (Hall 4)
- Digital Signage & DOOH (Hall 6)
- Lighting & Staging (Hall 1)
- Multi-Technology (Halls 3, 5 & 8.1)
- Residential & Smart Building (Halls 1 & 2)
- Unified Communications & Education Technology (Halls 1 & 2)
Show Features
Produced in collaboration with LVP, one of the world’s leading operators of global esports competitions, the Esports Arena is one of the premier showcase attractions for the newly opened Hall 8.1. The 1,000 sqm Esports Arena will showcase the latest in AV, broadcast, and esports technology in a fully operational facility broadcasting live each day.
For a breakdown of the schedule, click here.
New for ISE 2025, Innovation Park is located in Congress Square, at the heart of ISE – opposite Halls 4, 5, 6 and 7. Designed for entrepreneurs and startups who have generated a breakthrough business idea, ISE’s Innovation Park brings together a hotbed of innovation into one place. It comprises:
- Exhibition pods for 80 startups
- Pitching Stage
- Matchmaking Area
- Evening Startup Networking Events
By locating and scanning a set number of QR codes at participating exhibitors’ stands, visitors will receive a special ISE prize and will be qualified to enter the prize draws. ISE Treasure Hunt exhibitors will be highlighted on both the in-app Treasure Map and the fold-out floor plan.
Prize draws will be held at 14:00 on Wednesday 5 February and Friday 7 February at the Robotics and Drone Arena in Hall 8.1. At each draw, winners of an iPhone 16 and Ray-Ban Meta Smart Glasses will be selected. Winners must be present to receive their prize.
Located in Hall 8.1 (Stand 8J300), the Robotics and Drone Arena is equipped with cutting-edge drones and robots, offering a dynamic space for engineers, hobbyists, and students to collaborate, compete, and innovate. Over the four days of ISE 2025, the arena will host thrilling obstacle courses, aerial races, workshops, and training sessions.
This arena provides a dynamic and interactive environment for all to explore and experience the future of robotics and drone technology.
Located in Hall 2 (Stand 2C240) and powered by Logitech, the ISE Connected Classroom offers an immersive showcase where you can connect with cutting-edge solutions that foster inspirational learning environments. Spanning 120sqm, the classroom features over 30 integrated products across four interactive zones, each designed to highlight the latest technology tailored to meet specific educational needs.
Located in Hall 8.0, the Audio Demo Rooms have been expanded to 20 specially designed spaces for ISE 2025. Each room hosts demonstrations every 45 minutes, offering six sessions per day (five on Friday, February 7).
In addition to the Audio Demo Rooms, there is once again an Outdoor Demo Area. This features a rotating programme of demonstrations every 15 minutes.
For the demo schedule click here.
The CEDIA Smart Home Gallery has been curated to educate the design and build community, supporting CEDIA and ISE’s strategy to raise awareness among this audience. This immersive experience showcases the future of smart home technology through real-world projects.
Located adjacent to the Connected Classroom, attendees can explore interactive exhibits demonstrating cutting-edge solutions for creating a connected and efficient home environment.
ISE 2025 Official App
The official ISE app is your one-stop shop for everything the show has to offer and will guide you through the week. Some of the features include:
Located front and center on the dashboard, this year you need to print your badge at home and bring it with you to the event. To Print it from your computer, simply email it to yourself from the app.
Meet dAVe, the AI-powered customer service bot designed to guide you through your week. Whether you’re searching for event agendas or need directions to the audio hall, dAVe has you covered every step of the way.
Here’s where you can discover all the events happening throughout the show. They are organized them by day, time, and location, making it easy for you to plan and maximize your schedule.
Wondering who will be at ISE 2025? We’ve got you covered. While the list of over 1,000 exhibitors might seem overwhelming, we’ve made it simple to navigate. Just type in the company you’re looking for or filter by sector, and the database will quickly provide exhibitor details and guide you straight to their booth.
For busy attendees and exhibitors, this feature is a total GAME CHANGER.
The days of holding on to 20-30 loose business cards, only to lose them by day 2 are behind us.
The fast-paced culture of large trade shows can be intimidating when trying to network with other individuals or even have a conversation that lasts more than a few minutes. That is why the team at ISE 2024 has created a feature that makes the networking process a breeze.
What you need to do: Scan the individual’s badge or simply select ‘Networking active’ and you can send a message to any attendee who has also enabled this feature.
Within the ‘My ISE Footprint’ Feature this is where it allows you to see all of the activities you have attended and all of the badges/exhibitor booth codes you have scanned. For instance, if you are attending a few different events and cannot remember the times off the top of your head it is crucial to go ahead and add them to your favorites.
This saves you from the hassle of scrolling through all of the events again and finding the desired event.
Once you have gone to the South or East Access to pick up your free four-day travel pass, this is where the app will show you entry/exit points and direct you to the nearest shuttle bus.
Exploring Barcelona
If you find yourself with free time, we strongly encourage you to explore the diverse range of restaurants, bars, coffee shops, and attractions that Barcelona has to offer. Let the map above be your guide as you navigate the city! 😎
Where To Find Us
You didn’t think we would go the whole blog without letting you know where the LEA professional team would be, did you? Come see us at Booth 7B800, located in the Audio Hall. Immerse yourself with in-depth walkthroughs and explore our IoT-enabled Smart Amplifiers.
Click the image below for directions, we can’t wait to connect with you!
