Meet Zach Russack, Sales Manager at Peter E. Schmitt. With a passion for building strong relationships and delivering exceptional solutions, Zach brings energy, expertise, and a deep understanding of the AV industry to his role. Drawing on years of experience and a customer-first mindset, he’s committed to helping integrators and partners find the right technologies to meet their unique challenges.
Tell Us About Peter E. Schmitt and What Makes You Unique?
[ZR] Founded in 1926, we’re proud to be one of the oldest and most established rep firms in the Northeast. With a diverse team bringing experience from manufacturers, integrators, and retailers, we offer a well-rounded depth of knowledge and strong industry connections across the Metro NY/NJ territory. Our expertise spans multiple verticals, including systems integration, live production, and retail.”
What Has Been Your Experience With LEA and Working With Our Technologies?
[ZR] LEA has been an outstanding line, consistently receiving positive feedback from our customers. The networking features of these amplifiers are intuitive and provide all the essential tools needed for success.
How Do You Approach Recommending AV Solutions to Clients With Different Needs and Budgets?
[ZR] We understand that AV is both case-by-case and built on industry standards. What we appreciate about LEA is their versatility—there’s almost always an amplifier that fits the project perfectly. From the 30-watt/channel models to the powerful 1500-watt/channel models, we can confidently offer our customers the right tool for any equation.
When budget becomes a factor, we proactively remind our dealers about LEA’s value-driven programs—whether it’s deal registration, flipping a spec, or other incentives—to help them hit their targets. We’re grateful that LEA provides these resources to support both us and our partners.
Is There Anything Unique About Your Approach to Sales or Client Support That Sets Peter E Schmitt Apart?
[ZR] Our team has the unique ability to bring customers and end users into our facility to explore the LEA brand firsthand, something we like to call the Innovation Complex. Whether in-person or remote, our space serves as a powerful tool to showcase the performance and capabilities of LEA amplifiers through live demonstrations and hands-on experiences
What makes LEA uniquely special compared to other brands on your card?
[ZR] LEA is the well-rounded solution in our lineup that checks all the right boxes. Few manufacturers can match a 6-year warranty with 3 years of advanced replacement, let alone pair it with FREE AWS-based cloud monitoring. These are several standout features that make LEA a truly unique and valuable offering on our line card.
Are there any projects we could collaborate on that would make a compelling case study? (Unique or 10+ amps)
[ZR]
- Bloomberg Philanthropies – (23) CS168D
- Potential Cruise Line Project – (3) CS704, (4) CS704D, (2) CS354D
These are major wins for our team and a testament to the growing momentum behind our solutions. While we’re still in the process of securing case study approvals with the integrators, conversations are underway—and we look forward to sharing more details as soon as they’re finali
Conclusion
We look forward to continuing our partnership with Zack and the Peter E. Schmitt team, combining our shared passion for innovation and excellence to deliver exceptional audio solutions. Together, we’re excited to push the boundaries of what’s possible in the AV industry and create lasting value for our customers.
Click the link to request a demo from the Peter E. Schmitt team!
