Meet Don Sehulster, Vice President of ProAct Sales. With nearly 20 years in the CEDIA channel, Don Sehulster’s journey began as a hobbyist-turned-installer in Northern New Jersey. He quickly advanced to project management before joining Savant Systems in 2009, where he played a key role as a Systems Engineer and later as General Manager of their Manhattan Experience Center. Since 2016, Don has been a proud member of the ProAct Sales team, bringing his deep industry expertise and passion for integration to the forefront.
Tell Us What Makes ProAct sales Unique?
[DS] Our mission is to represent a select group of manufacturers and provide best-in-class, design-oriented technology with exceptional expertise and experience to Metro NY’s finest custom residential and commercial AV installers, consultants, architects, and designers.
What Has Been Your Experience With LEA and Working With Our Technologies?
[DS] First impressions speak volumes—whether about a person or a company. I still remember my first encounter with LEA at CEDIA 2019. No extravagant booth, no over-the-top spectacle—just a few people, a couple of folding tables, and prototype amplifiers. But what stood out was the team: hardworking, honest, and passionate, embodying that unmistakable Midwest work ethic. From that moment, I knew LEA was something special, and years later, that first impression still holds true.
Can You Share a Success Story or Project Where LEA Products Made a Big Impact?
[DS] I can’t single out just one project, but every time LEA products are used, their reliability, sound quality, and ease of setup leave a lasting impression on our dealers and their customers.
How Do You Approach Recommending AV Solutions to Clients With Different Needs and Budgets?
[DS] Our approach begins with a strong focus on design aesthetics, ensuring that form and function are seamlessly integrated. Once the ideal design is established, we then structure the budget around it, ensuring a perfect balance between vision and cost.
Is there anything unique about your approach to sales or client support that sets ProAct Sales apart?
[DS] We don’t just wait for the phone to ring—we expect our account managers to be PROACTive, building strong, hands-on partnerships with our dealers. A key part of this commitment is the sheer number of demos ProAct Sales conducts year-round. Rain or shine, freezing cold or scorching heat, we’re out there—hauling equipment into backyards, rooftop decks, or wherever the job takes us—setting up, running demos, and ultimately helping close the sale. But our support doesn’t stop there. We also help our dealers forge valuable relationships within the design community, connecting them with architects and interior designers through strategic outreach and continuing education opportunities.
What makes LEA uniquely special compared to other brands on your card?
[DS] While we represent manufacturers that include amplifiers within their product lineup, you stand out as a dedicated technology manufacturer, specializing in a comprehensive range of amplifiers for both residential and commercial applications. With solutions for both low impedance and 70V systems, your focus ensures superior performance and versatility across diverse installations.
Conclusion
We look forward to continuing our partnership with Don and ProAct Sales, combining our shared passion for innovation and excellence to deliver exceptional audio solutions. Together, we’re excited to push the boundaries of what’s possible in the AV industry and create lasting value for our customers.
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